Spain’s fitness sector generated a record €3.24 billion in total revenue in 2025, according to the inaugural I Annual Report on the Spanish Fitness Industry: 2025 State of the Market and 2026 Outlook (I Informe Anual del Sector del Fitness en España), published by Fundación España Activa in collaboration with Deloitte and with the support of the Spanish Federation of Sports Facilities (FNEID).
The report — the first of its kind for Spain — was presented today in Madrid at an event attended by senior government and industry leaders, including Juan Luis Soto, Director of the Cabinet of the Presidency of the Higher Sports Council (CSD). It documents 5,806 active fitness centers serving 8.3 million users, including 7 million subscription members, with a market penetration rate of 16.5% among the population aged 15 and above.
Spain’s broader sports facility ecosystem encompasses 9,480 centers in total, of which 61% are fitness centers, 21% are municipal facilities, and 17% are boutique studios — reflecting a broad and diversified market. The findings position Spain as a standout performer within the European fitness landscape. Spain’s overall sports participation rate stands at 87% — more than 23 percentage points above the European average of 64% — driven by sociodemographic factors, a deeply rooted sporting culture linked to health consciousness, and favorable climate conditions.
Participation is remarkably consistent across generations: 84% among those aged over 55, 86% among Generation X, 89% among millennials, and a striking 93% among Generation Z. By gender, 91% of men and 84% of women exercise regularly, reflecting a sustained trend toward the universalization of physical activity. Additionally, approximately 50% of users adopt a hybrid training model, combining gym, outdoor, and home-based practice in a more flexible and diversified fitness ecosystem.
The report highlights a clear consolidation dynamic reshaping the competitive landscape. While chain operators represent only 31% of facilities by count, they account for 68% of total members and 65% of total users — a concentration that underscores the growing market power of organized fitness networks and their superior capacity for acquisition and retention. Geographically, the market shows strong concentration: Madrid, Catalonia, and Andalusia together account for more than 50% of all centers and over 55% of members, presenting significant growth opportunities in other regions.
Annual Report on the Spanish Fitness Industry: 2025 State of the Market and 2026
“We at the CSD view this report very positively, as it offers the most complete picture of the fitness sector to date,” said Juan Luis Soto, Director of the Cabinet of the Presidency of the CSD. “It is a key area for society and the sports ecosystem, facilitating access to an essential practice. The data confirm that it is an industry that generates employment, economic growth, and social cohesion, in addition to being a pillar for physical and mental well-being.”
“The growth of the fitness sector in Spain is excellent news, as it consolidates sports practice as a fundamental pillar for the health and well-being of our society, while also increasing investor interest and achieving greater economic dynamism,” said Alberto Puente, Partner at Deloitte.
“We are in a phase of growing maturity in the sector, where consolidation, professionalization, and the entry of capital are redefining the competitive landscape,” said Adolfo Ruiz, President of FNEID.
The 2026 outlook is decidedly optimistic: 88% of operators surveyed expect year-on-year revenue growth, while only 3% anticipate a negative evolution. More than half of operators expect an increase in merger and acquisition activity, driven by investor interest and chain consolidation processes. During 2025, the market recorded sustained M&A activity with notable transactions across multiple geographies, particularly in Madrid, Catalonia, and the Valencian Community.
Looking ahead, the report identifies three structural growth levers: the expansion of wellness to broader population segments, the progressive transformation of the sector through service personalization and intensive use of technology, and deeper integration between fitness practice and preventive healthcare. This scenario opens the door to an evolution of fitness toward a model more closely connected to health, with greater capacity for impact on both population quality of life and the sustainability of the healthcare system.
About Fundación España Activa
Fundación España Activa’s mission is to promote and advance the concept of sport as a cross-cutting pillar of society — “El deporte, una cuestión de Estado” (Sport, a matter of state), as stated in its founding principles. Its premises are to stimulate and facilitate access to a healthy lifestyle for all citizens regardless of distinction; to foster research, development, and innovation (R&D&i) in the scientific fields of sport and health; and to favor social and professional integration of athletes. For more information, visit [fundacionespanaactiva.org].
About the Annual Report on the Spanish Fitness Industry
The Annual Report on the Spanish Fitness Industry: 2025 State of the Market and 2026 Outlook was produced by Fundación España Activa in collaboration with Deloitte and with support from FNEID. It is the first comprehensive annual benchmark study of Spain’s fitness industry, covering revenue, user demographics, market penetration, operator sentiment, M&A trends, generational participation patterns, geographic distribution, and future growth levers including health-tech integration.
Download the Executive Summary of the I Annual Report of the Fitness Sector in Spain(.pdf): LINK
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