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Spain’s fitness sector generated a record €3.24 billion in total revenue in 2025, according to the inaugural I Annual Report on the Spanish Fitness Industry: 2025 State of the Market and 2026 Outlook (I Informe Anual del Sector del Fitness en España), published by Fundación España Activa in collaboration with Deloitte and with the support of the Spanish Federation of Sports Facilities (FNEID).

The report — the first of its kind for Spain — was presented today in Madrid at an event attended by senior government and industry leaders, including Juan Luis Soto, Director of the Cabinet of the Presidency of the Higher Sports Council (CSD). It documents 5,806 active fitness centers serving 8.3 million users, including 7 million subscription members, with a market penetration rate of 16.5% among the population aged 15 and above.

Spain’s broader sports facility ecosystem encompasses 9,480 centers in total, of which 61% are fitness centers, 21% are municipal facilities, and 17% are boutique studios — reflecting a broad and diversified market. The findings position Spain as a standout performer within the European fitness landscape. Spain’s overall sports participation rate stands at 87% — more than 23 percentage points above the European average of 64% — driven by sociodemographic factors, a deeply rooted sporting culture linked to health consciousness, and favorable climate conditions.

Participation is remarkably consistent across generations: 84% among those aged over 55, 86% among Generation X, 89% among millennials, and a striking 93% among Generation Z. By gender, 91% of men and 84% of women exercise regularly, reflecting a sustained trend toward the universalization of physical activity. Additionally, approximately 50% of users adopt a hybrid training model, combining gym, outdoor, and home-based practice in a more flexible and diversified fitness ecosystem.

The report highlights a clear consolidation dynamic reshaping the competitive landscape. While chain operators represent only 31% of facilities by count, they account for 68% of total members and 65% of total users — a concentration that underscores the growing market power of organized fitness networks and their superior capacity for acquisition and retention. Geographically, the market shows strong concentration: Madrid, Catalonia, and Andalusia together account for more than 50% of all centers and over 55% of members, presenting significant growth opportunities in other regions.

Annual Report on the Spanish Fitness Industry: 2025 State of the Market and 2026

“We at the CSD view this report very positively, as it offers the most complete picture of the fitness sector to date,” said Juan Luis Soto, Director of the Cabinet of the Presidency of the CSD. “It is a key area for society and the sports ecosystem, facilitating access to an essential practice. The data confirm that it is an industry that generates employment, economic growth, and social cohesion, in addition to being a pillar for physical and mental well-being.”

“The growth of the fitness sector in Spain is excellent news, as it consolidates sports practice as a fundamental pillar for the health and well-being of our society, while also increasing investor interest and achieving greater economic dynamism,” said Alberto Puente, Partner at Deloitte.

“We are in a phase of growing maturity in the sector, where consolidation, professionalization, and the entry of capital are redefining the competitive landscape,” said Adolfo Ruiz, President of FNEID.

The 2026 outlook is decidedly optimistic: 88% of operators surveyed expect year-on-year revenue growth, while only 3% anticipate a negative evolution. More than half of operators expect an increase in merger and acquisition activity, driven by investor interest and chain consolidation processes. During 2025, the market recorded sustained M&A activity with notable transactions across multiple geographies, particularly in Madrid, Catalonia, and the Valencian Community.

Looking ahead, the report identifies three structural growth levers: the expansion of wellness to broader population segments, the progressive transformation of the sector through service personalization and intensive use of technology, and deeper integration between fitness practice and preventive healthcare. This scenario opens the door to an evolution of fitness toward a model more closely connected to health, with greater capacity for impact on both population quality of life and the sustainability of the healthcare system.

About Fundación España Activa
Fundación España Activa’s mission is to promote and advance the concept of sport as a cross-cutting pillar of society — “El deporte, una cuestión de Estado” (Sport, a matter of state), as stated in its founding principles. Its premises are to stimulate and facilitate access to a healthy lifestyle for all citizens regardless of distinction; to foster research, development, and innovation (R&D&i) in the scientific fields of sport and health; and to favor social and professional integration of athletes. For more information, visit [fundacionespanaactiva.org].

About the Annual Report on the Spanish Fitness Industry
The Annual Report on the Spanish Fitness Industry: 2025 State of the Market and 2026 Outlook was produced by Fundación España Activa in collaboration with Deloitte and with support from FNEID. It is the first comprehensive annual benchmark study of Spain’s fitness industry, covering revenue, user demographics, market penetration, operator sentiment, M&A trends, generational participation patterns, geographic distribution, and future growth levers including health-tech integration.

Download the Executive Summary of the I Annual Report of the Fitness Sector in Spain(.pdf): LINK

Overview & Methodology
Now in its fourth year, the PureGym UK Fitness Report provides a comprehensive snapshot of the UK’s health, fitness and wellbeing landscape. The research combines PureGym internal data with external sources including YouGov, Google search data, and a nationally representative survey of over 2,000 people, supported by expert insights from personal trainers, the British Heart Foundation and Andy’s Man Club.

Health Aspirations vs Reality
Health ambition remains high in the UK. 76% of people aspire to be fit and healthy, a figure unchanged over the past three years. However, a persistent gap remains between intention and action:

• 63% feel they do not look after their health enough

• 21% do not consider themselves healthy at all (down slightly from 22% in 2024)

• Women are more likely than men to feel unhealthy (23% vs 20)

Key improvement priorities have shifted toward sleep quality (34%), energy levels (32%), and mental health (29%), reflecting widespread fatigue and stress.

Participation in Exercise
Only 48% of the UK population currently exercises, a figure unchanged from 2024. Among those who do:

• Gen Z (18–24) leads participation at 63%

• London remains the most active region (60%), while the East of England is lowest (40%)

• Just 31% meet NHS moderate activity guidelines, though 61% meet strength-training recommendations

Fatigue is a major national issue, with 68% of people reporting low energy levels.

Motivation & Barriers
The primary reasons people exercise are:

• Improving overall health (56%, +7% YoY)

• Supporting mental health (43%, +9% YoY)

• Improving appearance (36%)

Conversely, barriers to exercise are increasing:

• 31% dislike exercise (+11% YoY)

• 12% experience “gymtimidation”, particularly women (17% vs 5% men)

• Mental health is a growing barrier among younger adults

Exercising in front of others remains the top source of gym anxiety (79%).

26

Gym Usage & Behaviour
Gym penetration continues to grow:

• 19% of the UK population are gym members (≈13.2 million people)

• 17% are considering joining a gym in the next 12 months

• The 25–34 age group has the highest gym participation

The main reasons for gym cancellation remain cost (27%) and lack of time (14%).

Usage patterns show:

• Mondays are the busiest gym days

• Sundays and December are the quietest

• Average gym visit length is 68 minutes

Technology, AI & Digital Fitness
Technology is increasingly embedded in fitness behaviour:

• 61% use smartphones to track fitness

• 42% use smartwatches

• 33% now use AI tools for fitness (+6% YoY)

AI is primarily used for:

• Nutrition and meal planning (41%)

• Basic workout plans (38%)

• Learning exercises and technique (36%)

While most users report positive outcomes (greater awareness, motivation, mood), 18% report anxiety or guilt from data tracking.

Diet, Hydration & Supplements
Nutrition remains a weak point nationally:

• Only 44% feel they have a healthy diet

• Average water intake is just 662 ml/day, far below NHS guidelines

• 63% consume fewer than five portions of fruit and vegetables daily

Supplement use is widespread (32%), yet 20% mistakenly view supplements as a replacement for a healthy diet, raising public-health concerns. Interest in Ozempic and weight-loss injections is growing, though actual usage remains low (4%).

Personal Trainers & Preventative Healthcare
The report highlights the evolving role of personal trainers:

• 83% of PTs see themselves as part of the UK’s preventative healthcare system

• 77% cite client relationships as the key to retention

• GP exercise referrals remain limited, despite strong alignment with public health goals

Social & Community Impact
Gyms increasingly function as social spaces:

• 41% say gym friends improve consistency

• 40% feel more motivated

• 33% socialise with gym friends outside the gym

Community is shown to positively impact both adherence and wellbeing, particularly among younger adults.

Outlook: Fitness Trends for 2026
Search data points to a shift toward accessible, low-impact movement:

Top emerging trends:

• Japanese walking (+2,968%)

• Walking yoga (+2,414%)

• Plank hover (+967%)

Declining trends include remote personal training, wall Pilates, and overly rigid workout structures, indicating consumer fatigue with complex or restrictive formats.

Industry Implications
The 2025/26 report paints a picture of strong health intent, slow behavioural change, rising fatigue, and growing reliance on technology and community. For gym operators, fitness brands and equipment manufacturers, the findings reinforce the importance of accessibility, affordability, inclusivity, mental-health awareness, and hybrid digital-physical solutions as the industry moves into 2026.

PureGym, the U.K.’s largest gym operator by membership, has announced a landmark set of full-year 2025 financial results, posting revenues of £742 million (~$1 billion USD) — a 23% increase over 2024 — as the business enters what management is calling its most transformative growth phase. The results, backed by private equity firm Leonard Green & Partners, confirm PureGym’s status as one of the world’s most dynamic fitness operators and underpin an aggressive expansion strategy focused on the United States.

Record Expansion Across Five Markets
PureGym closed 2025 with 714 gyms operating across five markets: 455 in the United Kingdom, 128 in Denmark, 48 in Switzerland, 60 in the United States, and 23 franchise locations in the Middle East. A record 60 new organic gym openings during the year — up from 46 in 2024 — propelled the group’s total membership to 2.3 million, the highest in the company’s history. Revenue growth was attributed to ongoing estate expansion, membership gains, site maturation, and improving per-site economics across markets.

Blink Fitness Transformation Delivers Rapid Returns
The company’s most strategically consequential move of the period was its late-2024 acquisition of Blink Fitness out of Chapter 11 bankruptcy for $121 million. PureGym subsequently invested heavily in upgrading and converting more than 50 Blink locations across New York and New Jersey, rebranding them under the PureGym banner and implementing the company’s proven low-cost, high-value operating model. The U.S. business delivered EBITDA of £15 million (~$20 million) in its first year of PureGym ownership — a 65% increase — demonstrating that the integration is already generating meaningful returns.

The 56 converted former Blink sites, now fully open as PureGym locations, mark a dramatic acceleration from the company’s previous U.S. footprint, which comprised just three Washington, D.C.-area clubs. PureGym’s expanded presence in the greater New York metropolitan market positions it directly against established U.S. low-cost operators such as Planet Fitness.

Chesser: Young Consumers, Wellness Culture Driving Demand
PureGym CEO Clive Chesser, who completed his first full year leading the company in 2025 after succeeding Humphrey Cobbol, highlighted the structural tailwinds now favoring the business. Chesser, a fitness industry outsider who previously served as CEO of U.K. pub group Punch Pubs & Co., has brought a consumer behavioural lens to fitness strategy.

Speaking at the HFA Show 2026, Chesser pointed to the growing number of young consumers actively choosing healthier lifestyles — including reduced alcohol consumption — as a generation-level opportunity. “We are taking gyms to people and that brings them out,” Chesser said, referencing the company’s flexible club-size model that enables deployment in smaller, underserved markets. “This surge is a very, very real thing.”

His remarks are supported by independent data from the Health & Fitness Association, which reported that U.S. gym and fitness facility memberships reached an all-time high in 2025, with 81 million Americans — representing a 26.1% penetration rate — belonging to a gym, studio or fitness facility, a 5.2% increase from 2024. Analysts have consistently identified low-cost operators as among the primary beneficiaries of this trend.

Medium-Term Ambition: More Than Doubling the Gym Estate
Looking ahead, PureGym has articulated a medium-term ambition to more than double the size of its global gym estate, with the United States identified as the central pillar of that growth strategy. The company plans to accelerate new site openings in 2026, leveraging operational momentum, brand recognition built through the Blink conversion program, and a U.S. fitness market that continues to expand.

The group’s flexible operating model — which allows it to enter suburban, secondary, and even rural markets where larger, luxury operators cannot operate profitably — is expected to be a competitive differentiator as it scales across America. PureGym has stated it will pursue both organic openings and continue to assess further acquisition opportunities in the U.S.

About PureGym
PureGym is the U.K.’s largest gym operator and one of Europe’s fastest-growing fitness brands. Founded in 2009 and headquartered in Leeds, England, PureGym operates a low-cost, 24/7 fitness model across 714 locations in the U.K., Denmark, Switzerland, the United States, and the Middle East through franchise partnerships. Backed by private equity firm Leonard Green & Partners, PureGym serves 2.3 million members globally. For more information, visit www.puregym.com.

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