PureGym, the U.K.’s largest gym operator by membership, has announced a landmark set of full-year 2025 financial results, posting revenues of £742 million (~$1 billion USD) — a 23% increase over 2024 — as the business enters what management is calling its most transformative growth phase. The results, backed by private equity firm Leonard Green & Partners, confirm PureGym’s status as one of the world’s most dynamic fitness operators and underpin an aggressive expansion strategy focused on the United States.
Record Expansion Across Five Markets
PureGym closed 2025 with 714 gyms operating across five markets: 455 in the United Kingdom, 128 in Denmark, 48 in Switzerland, 60 in the United States, and 23 franchise locations in the Middle East. A record 60 new organic gym openings during the year — up from 46 in 2024 — propelled the group’s total membership to 2.3 million, the highest in the company’s history. Revenue growth was attributed to ongoing estate expansion, membership gains, site maturation, and improving per-site economics across markets.
Blink Fitness Transformation Delivers Rapid Returns
The company’s most strategically consequential move of the period was its late-2024 acquisition of Blink Fitness out of Chapter 11 bankruptcy for $121 million. PureGym subsequently invested heavily in upgrading and converting more than 50 Blink locations across New York and New Jersey, rebranding them under the PureGym banner and implementing the company’s proven low-cost, high-value operating model. The U.S. business delivered EBITDA of £15 million (~$20 million) in its first year of PureGym ownership — a 65% increase — demonstrating that the integration is already generating meaningful returns.
The 56 converted former Blink sites, now fully open as PureGym locations, mark a dramatic acceleration from the company’s previous U.S. footprint, which comprised just three Washington, D.C.-area clubs. PureGym’s expanded presence in the greater New York metropolitan market positions it directly against established U.S. low-cost operators such as Planet Fitness.
Chesser: Young Consumers, Wellness Culture Driving Demand
PureGym CEO Clive Chesser, who completed his first full year leading the company in 2025 after succeeding Humphrey Cobbol, highlighted the structural tailwinds now favoring the business. Chesser, a fitness industry outsider who previously served as CEO of U.K. pub group Punch Pubs & Co., has brought a consumer behavioural lens to fitness strategy.
Speaking at the HFA Show 2026, Chesser pointed to the growing number of young consumers actively choosing healthier lifestyles — including reduced alcohol consumption — as a generation-level opportunity. “We are taking gyms to people and that brings them out,” Chesser said, referencing the company’s flexible club-size model that enables deployment in smaller, underserved markets. “This surge is a very, very real thing.”
His remarks are supported by independent data from the Health & Fitness Association, which reported that U.S. gym and fitness facility memberships reached an all-time high in 2025, with 81 million Americans — representing a 26.1% penetration rate — belonging to a gym, studio or fitness facility, a 5.2% increase from 2024. Analysts have consistently identified low-cost operators as among the primary beneficiaries of this trend.
Medium-Term Ambition: More Than Doubling the Gym Estate
Looking ahead, PureGym has articulated a medium-term ambition to more than double the size of its global gym estate, with the United States identified as the central pillar of that growth strategy. The company plans to accelerate new site openings in 2026, leveraging operational momentum, brand recognition built through the Blink conversion program, and a U.S. fitness market that continues to expand.
The group’s flexible operating model — which allows it to enter suburban, secondary, and even rural markets where larger, luxury operators cannot operate profitably — is expected to be a competitive differentiator as it scales across America. PureGym has stated it will pursue both organic openings and continue to assess further acquisition opportunities in the U.S.
About PureGym
PureGym is the U.K.’s largest gym operator and one of Europe’s fastest-growing fitness brands. Founded in 2009 and headquartered in Leeds, England, PureGym operates a low-cost, 24/7 fitness model across 714 locations in the U.K., Denmark, Switzerland, the United States, and the Middle East through franchise partnerships. Backed by private equity firm Leonard Green & Partners, PureGym serves 2.3 million members globally. For more information, visit www.puregym.com.
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